Turns out cola is the gateway drug.
Five years ago, chasid pop star Lipa Schmeltzer shot a commercial for Pepsi Max. Posted on YouTube, the one-minute long video targeted Israeli consumers of charedi with the message that the caffeinated cola-flavored drink was more desirable than schwarma or schnitzel.
Now Lipa is growing hemp.
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Last week he released a full, 4 minute and 25 second timed music video on behalf of Kosher CBD Sugar Free Focus Gum. Kosher CBD, based in New Brunswick, promises “smarter, faster and safer CBD products.” With a hechsher.
In fact, its website claims two kosher certifications: the Baltimore-based Star and the Satmar-linked Central Rabbinical Congress.
CBD is the abbreviation for cannabidiol, a compound found in marijuana or, in this case, “hemp grown in the United States”. In the words of Wikipedia, “There are many claims made for the therapeutic benefit of cannabidiol that are not supported by strong evidence. “
Buyers should also be aware that, to quote Wikipedia again, “cannabidiol does not appear to have intoxicating effects, such as those caused by 9-THC in cannabis.”
Lipa, however, doesn’t seem to get this message, as the short lyrics of the song he created for the video perfectly capture the seemingly deep ideas of a stoned yeshiva student: “Yud gimel midos. Yud guimel ikrim. Hakol gevaldik.
Or, in English: “Thirteen attributes of God. Thirteen Principles of Belief. Everything is amazing!
Like, wow, man!
Kosher CBD Focus Gum is available in exotic mint, raspberry margarita, and tropical fruit flavors.