Apple’s three-month free trial for new users has been a long-standing offer for years. However, recently Cupertino reduced this time to one month in some countries, including the United States, Canada, Australia, Japan and the United Kingdom. Some others as well.
This decision does not affect the limited six-month trial program granted for a limited time with the purchase of certain Apple devices, such as AirPods, HomePod mini and certain Beats products. Monthly subscription rates also don’t appear to be affected at this time. An individual Apple Music plan is still $9.99 ($4.99 for students) and a family plan for 5 people is $14.99. There’s also the new Apple Music Voice plan, which gives you limited access to a portion of the music catalog via voice and Siri, with no spatial or lossless audio for $4.99 per month.
We don’t know exactly what prompted the reduction in silent testing, but perhaps Apple is exploring ways to potentially try to narrow the huge gap between itself and Spotify, which remains the market share titan of the music streaming. Although at first glance it seems counterintuitive, a shorter generic trial system could pave the way for Apple to experiment with interesting and potentially attractive side offers through third parties, bringing its program closer to test of that of Spotify. Technically, the latter also offers a one-month free Premium trial for new users beyond its ad-based free tier. However, in the United States and some other countries, Spotify runs limited two-month trial campaigns, and paying for Premium through PayPal can get you three months free. We’ll just have to wait and see if Cupertino come up with their own creative offerings.