Fascinating technology

Bridgepoint acquires technology and marketing services leader Team ITG from Equistone to accelerate global growth

  • The ITG team has over 1,000 employees across the UK, Europe and America, which aims for global growth
  • Clients include some of the world’s most recognizable brands such as GSK, Heineken, Jaguar Land Rover and PUMA

LONDON, March 28, 2022 /PRNewswire/ — Bridgepoint has acquired a majority stake in the fast-growing Inspired Thinking Group (Team ITG) from former shareholder Equistone Partners Europe (Equistone) for an undisclosed amount. Bridgepoint’s investment will help the existing management team realize the next phase of Team ITG’s international development, focused on growth in the United States with its cloud-based marketing technology and marketing services.

Based at Birmingham, United Kingdomwith more than 1,000 employees spread across the offices of Europe and in America, the ITG team is transforming the way global brands do their marketing. Founded in 2009, the company has already become the go-to solution for many large companies, including some of the world’s best-known brands: GSK, Jaguar Land Rover, Heineken, PUMA, Currys and many more.

Team ITG is a technology-driven, multi-channel marketing enablement company. Its disruptive marketing technology (martech) platform, CanopyCloud, is backed by its 24-hour creative production studio and award-winning client services ranging from strategy, creative and creative production to delivery, marketing performance, television, film and photography. This mixed technology and services model enables Team ITG to rapidly deploy tailored solutions designed around individual customer needs; all aimed at improving efficiency and creating fast and agile marketing partnerships that deliver impressive results across all channels.

Simon districtCEO of Team ITG, said, “Our success is built on revolutionizing the way marketers work, freeing them from time-consuming administrative tasks with our integrated ecosystem of breakthrough technologies and world-class creative services. Designed by marketers for marketers, our martech platform is highly innovative, refreshingly intuitive and extremely powerful. GSK, one of our many global customers, recently described our CanopyCloud platform as “the future and heart of their content operations.”

“We would like to thank Equistone for their fantastic support in growing our business over the past four years. And now our relationship with Bridgepoint is another brilliant step in our journey as we expand globally. We we have the team and resources to deliver even more powerful results for our clients around the world while developing a host of exciting new partnerships.”

Emma Watfordpartner and co-head of Bridgepoint’s investment business in the UK, said: “Team ITG is a successful marketing operations services company with a compelling software offering, CanopyCloud. It operates in a very large, growing and fragmented market that is benefiting from the growing need for automation driven by the shift to digital and personalized marketing. We are excited to support the team at a crucial time as they evolve their technology offering and become increasingly global – areas where we can provide the expertise needed to support them on this next stage of their journey. “

As Equistone sold its majority stake, the company reinvested in Team ITG through its dedicated reinvestment fund. This reflects Equistone’s continued support and confidence in the management team, the driving force behind the next stage of growth for the ITG team.

Paul HarperPartner at Equistone, said: “We are proud to have partnered with Simon and the team during this exceptional phase of the company’s development, characterized by strong organic and acquisitive growth. We are also delighted to reinvest in Team ITG as a minority shareholder and look forward to continuing to support the company’s ambitious global growth strategy.”

Bridgepoint was advised on the deal by Alantra, JEGI Clarity, Allen & Overy, EY and Bain & Company. Team ITG and Equistone were advised by GP Bullhound and Eversheds Sutherland.