Google is shutting down its Stadia cloud gaming service after 3 years of failed attempts to attract gamers. Servers will be live for players until January 18, 2023, and Google will refund all Stadia hardware purchased from the Google Store, as well as all games and additional content purchased from the Stadia Store. The Company expects this reimbursement to be finalized in mid-January 2023.
Google management announcement that he decided to shut down the service due to its low popularity. The company admitted that it never succeeded in attracting a large audience on Stadia. One of the reasons gamers and the media have repeatedly pointed out to Google is the lack of interesting games and exclusives.
Google plans to continue using Stadia technologies in its other products and services, and will also provide these technologies to partners.
The Google Stadia service was officially launched in select countries on November 19, 2019, and has been actively growing in the first two years, hiring outstanding game designers and building new studios. But, according to employees quoted by Bloomberg, Google didn’t understand the gaming business and was just wasting time and money. Therefore, from the beginning of 2021, the company began to reduce the development of its own games, closed the Stadia Games and Entertainment division and the Typhoon studio.
According to The edge, The decision to cancel the service was made after Cyberpunk 2077 failed to launch on Stadia. Kotaku believes that the trigger was the announcement of the acquisition of ZeniMax Media by Microsoft.
A total of 281 games were released on Google Stadia. Almost all of them are available on all other platforms.