Fascinating technology

Historic Union Station enters the digital age with Samsung display technology – Samsung Newsroom Canada

Innovative digital displays enhance new transit improvements at Toronto landmark and provide easy navigation tools for locals and visitors

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Serving millions of passengers every year, from commuters to sports fans, Toronto’s Union Station is one of the busiest transit hubs in all of North America. A designated heritage site built over 100 years ago, the station has seen a series of upgrades and expansions over the decades, including a revitalization that began in 2011 to transform the historic landmark into a dazzling contemporary destination.

In addition to new platforms, subway connections, and a renovated food court, the new Union Station required significant technological upgrades. In partnership with Samsung Canada and Media ICONOsmington (Union Station) Inc., a subsidiary of Osmington Inc., has installed all-new eye-catching displays in select areas of the space to entertain and inform customers about their journey.

“It’s easy to see a station as a place to spend as little time as possible, but when people walk through our doors at Union, they’ll be transported by unique, local retailers, inspiring art, cultural experiences and introductions. to the latest technologies and trends, said Jessica Lemire, director, marketing activations and event sponsorships, Osmington (Union Station) Inc. “We have always tried to lead the way in innovation and digital assets, and we are delighted to have been able to partner with Samsung Canada and ICON Media on this unique digital solution for the station’s Bay Street promenade. .

Osmington Inc. chose Samsung display technology to help highlight areas of the space and increase tenant visibility, increasing customer flow throughout the area. “For so many visitors, Union Station is their first introduction to Toronto – or Canada as a whole – so it is a pleasure for Samsung digital signage to be part of this warm Canadian welcome and give everyone a different reason to love the city. noted Mary Peterson, Vice President, IT and Business Solutions, Samsung Electronics Canada. “Our digital signage solution allows the station to provide guests with a modern experience while continuing to complement historic interiors.”

Additionally, Union has also partnered with ICON Media, a North American leader in visual communications. “Union Station is one of our most exciting partners as it has become one of Canada’s digital landmarks and is constantly evolving,” said Steed Ferns, President, ICON Media. “ICON is proud to partner with Samsung Canada and Union for conceptualization and design, engineering and manufacturing, installation, ongoing monitoring and support services.”

Wrapped around the station’s Bay Street promenade elevator, Samsung’s IER Series LED screens enliven the space, showcasing sporting events, high-end advertisements and, perhaps most importantly, emerging local arts organizations. With the pandemic greatly affecting the arts community, Union offered them screen time to show their long-term commitment to supporting these organizations. The screens deliver stunning picture quality and optimal brightness levels, with enhanced contrast and no shine, allowing Union to highlight local Toronto talent content while providing advertisers with optimal visibility.

Available in customizable screen sizes, Samsung’s IER Series LED displays support portrait and landscape orientation, including curved and L-shaped installations to help partners implement breakthrough experiences that achieve brand goals. “We always try to design our digital solutions to fit into the architecture of the spaces,” said PJ Lee, Vice President of Business Solutions, ICON Media. “The mitered corners of the screens allowed us to create a seamless 3-sided elevator skin that fits into the space.”

In addition to serving commuters, Union offers free public events throughout the year, showcasing the best of Toronto for tourists and locals. To contribute to this, the station now includes Samsung Video Wall UDE-A series displays, captivating audiences with a narrow bezel and creating a virtually uninterrupted viewing experience. The video walls feature advanced factory tuning, innovative hardware, and exceptional user calibration tools, which tune all displays to the best performing uniform brightness and color across each display.

“Our partnership with Samsung Canada continues the positive momentum of the station’s continued development, bringing us one step closer to our overall vision for the space,” said Levon Stevenson, director of sales at Branded Cities, the media company behind the Union Station ad. “With these proven digital solutions, we were able to not only maximize profits, but also deliver an enhanced customer experience.”

Finally, the Samsung IF-D series LED displays guide guests along the lobby area, featuring colorful, eye-catching signage that displays content at peak brightness levels almost twice as high as standard LED signage. The displays also maintain consistent content gradation, with extensive color management that removes reddish tints and ensures that all presented content appears in lifelike realism.

With over 100 individual shops and food vendors at the station, Samsung Canada’s digital displays help lead guests through the station and into an urban dining experience that showcases the diverse flavors and talents of Toronto’s neighborhoods. As the finishing touches are made to Union Station and more guests than ever pass through its historic doors, Samsung Display Solutions will be there to deliver an elevated experience for commuters and visitors.

To learn more about Samsung display solutions, please see here.