Leading standalone vendor unveils bold new logo and branding as market sees significant growth
LAKE FOREST, Calif. (PRWEB) January 13, 2022
iPourIt, Inc. has been the nation’s leading provider of self-serve beverage dispensing technology since 2012, partnering with entrepreneurs and business owners to give customers the freedom to pour their own beer, wine and more.
Today, the company announced the launch of its completely revamped brand image with a brand new logo, new colors and new fonts.
“Our business is going through big changes as we evolve with the growth of the self-payment market,” said Darren Nicholson, vice president of sales and marketing, iPourIt. “The rebranding represents this evolution and helps solidify our identity and message as we enter another year of transformation.”
iPourIt’s updated branding has a fresh, dynamic look and reflects the company’s continued focus, innovation and commitment to supporting the auto-pour market and its growth. The new brand voice characterizes iPourIt as friendly, reliable, wise and inspired.
The main logo embodies the brand’s fashion-forward, forward-thinking roots, with bold new colors, circuit board-style elements and the new tagline, “Tap into Tech”.
These changes come at a time when the company continues to grow, installing self-checkout systems in a variety of business concepts, including dining, catering, hospitality, grocery and places of entertainment.
“Refreshing the iPourIt brand is an exciting way to start a new year and a new chapter for self-pay as we continue to see more interest in the technology,” said Carl Mostert, CEO of iPourIt. “iPourIt is a modern, tech-savvy company and the new branding tells that story.”
Using iPourIt technology, customers can use wristbands to activate draft drink taps and pour themselves beer, wine, cocktails, and more. The concept provides a fun and exciting alternative to traditional beverage service, reduces waiting time and simplifies labor requirements for operators.
About iPourIt, Inc.
iPourIt, Inc. is the North American leader in automatic beverage dispensing technology with over 7,300 faucets installed, 215 million ounces poured and 260 locations in operation. We’re not for the “this is how it’s always been done” crowd. iPourIt was designed for pioneers looking to drive growth, outsmart the competition, and deliver an exceptional service experience, without the wait. Our self-payment systems can help simplify staffing needs, increase revenue and improve customer experience using sophisticated technology, detailed analytics and the best support in the industry. In all aspects of our self-pay business, we tap into technology to help you generate profits. Visit http://www.pouritinc.com for more information.
Follow iPourIt, Inc. on YouTube | Facebook | Instagram | Twitter
For the original release on PRWeb, visit: https://www.prweb.com/releases/ipourit_self_pour_technology_enters_the_new_year_with_a_new_look/prweb18436478.htm