The Bigi soft drink brand, produced by Rite Foods, is supporting the growth of the country’s film industry with the sponsorship of the Progressive Tailors Club movie premiere, held at the Filmhouse Cinemas IMAX, Lekki Lagos, on October 24, 2021. The premiere attracted a mixed audience of different categories of moviegoers keen to get a glimpse of the exciting film.
The highlight of the event was a fashion competition organized by the brand for 20 shortlisted designers from across the country, who participated in the online campaign to show their creativity in the tailoring profession.
Three winners emerged from the competition, including Debbie Kouture from Ekiti State, who took home the top prize of N 150,000, while fashion designers “The Daiamen” and “Lamoimee”, both from Lagos. , took second and third positions with 100,000 N and 50,000 N respectively.
Akinmolayan, delighted with the brand’s contribution to the film’s success, praised his sponsorship as he had done for his previous film, The Prophet, which debuted in March 2021 in Lagos and Ibadan.
He said the leading soft drink brand has made a huge contribution to talent development and the entertainment industry by bringing it to an enviable level.
“As you can see, Bigi soft drink is everywhere; it’s a great endorsement of a quality brand,” he said.
Speaking about the film, the producer said that the film is built around the nature of Nigerians, but from the perspective of the tailors, as they come up with different characters that are sometimes funny and provocative.
According to him, the film would also be presented in preview in Ibadan before being diffused in the cinemas of the country from Friday, October 29.
It was an evening of good times, as many praised the brand for putting their weight behind the film, full of humor, promises, expectations and disappointments faced by Nigerians who always meet tailors.
In her remark, Brand Manager Boluwatife Adedugbe says the world-class and proudly Nigerian company is committed to promoting Nigerian talent in entertainment, special skills and idea entrepreneurship.
She said the film industry contributes massively to the country’s gross domestic product (GDP) and should be assisted to create more income for young Nigerians attracted to it.
As a market leader in the beverage sector, the Bigi brand had also supported the entertainment sector through the sponsorship of Nigerian Idol, a musical reality show for budding artists, the MAX Live show in partnership with Max FM and the recent Felabration event held in commemoration of the life and times of the late Afrobeat King, Fela Anikulapo-Kuti, in collaboration with Fearless energy drink, which presented the posthumous Fearless award to the music icon.