Applications are now officially open for the Musical tectonics conference Swimming with narwhals music technology startup contest. The organizers tell us that this competition aims to provide a welcoming and supportive environment for creative music innovation companies that are less than 5 years old and have a finished product or working demonstration of a product/service/platform to showcase. Here is the Music Tectonics press release with all the details…
Applications are open for the Music Tectonics Conference Music Tech Startup Competition. Spotlighting creative startups through a pitch competition is an important part of the conference’s focus on music innovation wherever it disrupts the industry.
The competition concludes with a final pitch session at the Music Tectonics in-person conference October 25-27, 2022 in Santa Monica, CA. Now in its fourth year, the conference aims to unite music and technology innovators to share ideas and do business across industry boundaries.
“Making space for startups to shine has been essential in my vision for the Music Tectonics conference from the start,” says MT conference director Dmitri Vietze. “When I founded my own startup, attending conferences was the most important thing for my business. Also, startups bring creative energy and forward-thinking that everyone in the industry needs to embrace. log in. It’s a win-win situation for everyone, not just the contest winners.”
Why narwhals? Sometimes referred to as the “unicorn whale”, the mascot represents the spirit and goals of the competition. Invoking the real one-horned animal gently pokes fun at the cultural obsession with billion-dollar unicorn startups, keeping the focus on the real-world innovators who are about to make waves in the technology industry. the music. And while Shark Tanks pits founders against each other and antagonistic judges, the Music Tectonics contest is designed to be welcoming and mutually supportive.
Nominations are open on the Music Tectonics website until July 29, 2022. A panel of experts will select ten semi-finalists to present to a jury (including Meng Ru Kuok, CEO and investor of BandLab Technologies) during a online event September 7, 2022. More than just a pitch session, this event is the premier opportunity for all conference badge holders to meet and mingle. “This event will be worth attending for all contestants, thanks to a Q&A session with the semi-final judging panel and chances to build their network,” says Eleanor Rust, Marketing Director of Music Tectonics.
Four finalists will then demonstrate their products in a “Startup Carousel” and present the final pitches in person at the October 25-27 conference in Santa Monica, California. The final jury includes Joe Tou, MD of Sony Innovation Fund. The winners selected by the jury and the public will be announced on the last day of the conference.
Winners of the Swimming with Narwhals competition will be interviewed on the Music Tectonics podcast, featured in a competition press release, and will receive a free badge to the 2023 conference. Additionally, recognition and warm welcome from the Music Tectonics community can be a powerful asset in itself.
The winner of the first “Swimming with Narwhals” competition, Jacquelle Amankonah Horton, sees the experience as a springboard for her startup, now called Fave, a platform for fans to unite and support their favorite artists with passion and creativity. “Winning the Music Tectonics startup contest completely catapulted my business,” Horton recalls. “It was the first time I’ve spoken publicly about my vision outside of moonlighting on the project, and the direct support I’ve received from judges, industry officials who have seen or heard me speak of this milestone, and the incredible community of participants is what led to me closing a $2.2 million seed round from the top companies in the industry a few months later. I am so grateful and I feel indebted to the MT family for this kickoff.
To open up the opportunity to join the family, Music Tectonics is offering three badge scholarships to startups for whom the cost of a conference badge is a barrier to attendance. Preference for the scholarships will be given to founders from groups underrepresented in technology and music industry leadership.
Applicant companies must
- be less than 5 years old
- have a working demonstration of a product/service/platform or finished product.
- work in any part of the music innovation ecosystem: creating, distributing, listening to or monetizing music; rights or data management, fan engagement, organization of live music events, etc.
- purchase at least one conference badge to be eligible for the startup competition. Early Bird fare badges are available until August 11.
- July 11, 2022 Applications open
- July 29 Closing of applications
- September 7 Presentation of the semi-finalists during the online event Swimming with Narwhals; ALL CANDIDATES and conference badge holders are invited to join the event for networking and a panel discussion with the jury.
- October 25 Startup Carousel demos at the Music Tectonics Conference in Santa Monica, CA.
- October 26 Finalists will present in person at the Music Tectonics Conference in Santa Monica, California.