Digital Loyalty, Offers and Customer Engagement Platform Launches Enhancements to Its Mobile Framework, New Loyalty Strategy Services and Expanded User Experience Features
ParTech, Inc. (PAR), a global restaurant technology company building a unified commerce cloud platform for enterprise retailers, today announced the Winter 2022 product and innovation release for its digital loyalty, offers and customer engagement platform Punchh.
Punchh drives loyalty and offers from over 250 global enterprise brands, helping to turn anonymous shoppers into brand superfans through unique personalization and data-driven omnichannel engagement. The Winter 2022 release focuses on an expanded mobile framework, improved campaign workflow, and a full suite of loyalty strategy services.
“At Punchh, we strive to continue to improve and innovate the experiences of our customers and, therefore, the experience of their end users,” said Punchh President and CEO Don Wight. “These new features and services are one more step in our history of providing best-in-class loyalty, offer and engagement solutions for restaurants, convenience stores and other retailers.”
Punchh has designed, developed and maintained nearly 200 apps with a rating of 4.3 stars or higher, maintaining an overall average rating of 4.65 stars. By introducing Punchh Mobile Framework 3.0, the company can provide a more convenient experience for application administrators and end users, as well as the ability to add new features more quickly and easily as they are required by Punchh customers. . The delivery of these new features paves the way for additional enhancements over the coming quarters, including updated flows for gift cards and online orders.
Punchh Mobile Framework 3.0 features include:
- Availability in the application of ADA Level A compliance for framework level components
- The inclusion of additional modules as part of an easy deployment of functionality at the individual application level
- Implementation at the level of the online ordering Web SSO framework
- Added support for dynamic management of custom fields
- Simplified upgrade features as part of the app dashboard
In line with the company’s commitment to continuously streamlining and improving its customers’ user experience, Punchh also announced beta enhancements to its campaign workflow. After extensive user testing and research, workflow enhancements have been introduced to enable marketers to quickly create flexible campaigns through an intuitive workflow and simple interface.
Finally, as part of Winter 2022 enhancements to the Punchh solutions and services suite, the company is pleased to announce the availability of new loyalty strategy services, led by a dedicated team of in-house loyalty experts. loyalty of the clientele. Services are personalized at the brand level, to help Punchh clients of all sizes better understand proven tactics to increase loyalty engagement, as well as innovative and bold ideas to create brand differentiation and value. accelerated business.
“The loyalty strategy sessions were crucial in designing our loyalty program,” said Erin Walters, vice president of marketing at Freddy’s Steakburgers. “Punchh’s team was clear in their recommendations, provided valuable insights, and kept us on track for a quick release.”
More than 250 global corporate brands, including Yum! Brands (NYSE: YUM), Denny’s (NASDAQ: DENN), TGI Friday’s and Casey’s (NASDAQ: CASY) rely on Punchh to increase revenue by building relationships with customers.
ABOUT TECHNOLOGY BY
For more than 40 years, PAR Technology’s (NYSE: PAR) industry-leading products and services have helped bold, passionate restaurant brands build lasting relationships with their customers. We are the business partners restaurants rely on when they need to serve incredible times from opening to closing, during the most hectic peak hours, and when the world forces them to adapt and overcome. More than 100,000 restaurants in over 110 countries use PAR’s hardware, software, drive-thru and back-office solutions. With the recent acquisition of loyalty solutions leader Punchh® Inc., PAR has become a unified commerce cloud platform for corporate restaurants. To learn more, visit www.partech.com or join us on LinkedIn, Twitter, Facebookand instagram.