Fascinating technology

Technological exhibitors return to Cereals

Exhibitors are returning to cereals in droves as the event prepares to welcome visitors in June.

Among the names expected to return are KWS, New Holland Agriculture, Corteva Agriscience, Bayer and Senova.

Technology is a key theme, from advances in plant breeding in plots to the latest developments in agricultural drones. And exhibitors, especially those who were not present last year, want to seize the opportunity to present themselves to farmers.

New Holland plans to equip its stand with the latest technology, including the first methane-powered tractor; T6.180, the new T7HD tractor with PLM Intelligence, and a new range of utility tractors, says Marketing Manager Mark Crosby.

“We missed seeing our customers face-to-face during the pandemic years, but this year the blue and yellow are back and we’re excited to meet everyone in person again.”

Senova will be back alongside the Just Oats booth, which spans the entire supply chain from grower to product to companies like Morning Foods.

“This might be the first year people really come to shows — last year was a bit of a half-and-half,” says Senova marketing manager Alison Barrow. “We can’t wait to see the crowds come back.”

There will be over 30 new exhibitors at this year’s event, including LSPB, Nitrasol, Crop Angel, Fisher German, Spreadwise and Limex.

Drone exhibitors

Agricultural drone company, Crop Angel, exhibits for the first time in its own right, with a new small 10L drone on display.

“As well as spray drones, there will also be one with a granule applicator – suitable for seeding a cover crop into a standing wheat crop, for example,” said manager Chris Eglington.

And with agricultural use of drones now authorized by the Civil Aviation Authority (CAA) under a £9 licence, visitors can gain valuable insights from the experts. Chemical spraying remains illegal, however, getting a permit “looks more promising than ever,” Eglinton said.

In the future, if spraying is allowed, drones could play a key role in allowing chemicals to be applied at the right time, even if the ground may be too wet to travel, he adds.

The plant breeding company LSPB is also exhibiting for the first time. Although many of its varieties are well known to farmers, such as the Lynx spring bean, LSPB itself is less well recognized, said key account and product manager Michael Shuldham.

“It’s an opportunity to present our varieties to farmers and talk to them directly.

“We have cultivation plots with a wide range of varieties. We will have two clubroot-resistant hybrid rapeseed varieties and new varieties resistant to the phoma gene – RLMS.

There will also be a new variety of spring wheat on the LSPB stand, likely to prove popular with farmers who have problems with foxtail or as a crop to follow sugar beet, he adds.

And with growers looking to reduce nitrogen use and move away from imported soybeans, LSPB has a strong spring bean portfolio. “It’s an exciting time to grow pulses.”

Cereals event director Alli McEntyre said the event has a lot to offer farmers wanting to catch a glimpse of the latest technology.

“There will be a wide range of technologies and practical advice that will help increase the yields of visitors’ farms.

“At a time of great change in the industry, it will be increasingly important to stay one step ahead,” she added.