Fascinating movie

The Most Fascinating Augmented Reality Sci-Fi Movie You Need To Watch On Amazon Prime

A die the biggest technological questions of the day can be summed up in six letters: VR or AR? Which technology will end up being the most popular? Global virtual reality, which is being heavily promoted by proponents of so-called Web3, or augmented reality, which takes bits of the virtual and mixes them with the real?

Augmented reality is one step ahead. The most popular version of the technology is Pokemon Goes, which has lured millions of gamers away from home and turned inauspicious places into gaming hotspots. But augmented reality has yet to catch on, and smart glasses are particularly unpopular. From Snap’s eyewear to Google Glass to Ray-Ban stories to Facebook, technology simply hasn’t created a market.

The 2015 movie Creative control, directed by Benjamin Dickerson, offers a reason why. The dark and funny film about the insufferable creatives of Brooklyn shows the dangers of believing that any technology can improve the lives of people who just want to go from bad to worse.

Dickerson stars as David, who works for an advertising agency with Reny (Himanshu Suri, better known as rapper Heems) and Scott (Gavin McInnes, the co-founder of Vice Media who would later form the neo-fascists Proud Boys). They just landed a big new account, smart glasses company Augmenta, promising to make glasses hotter than hot. “Not Main Street, it’s Bedford Avenue,” they promise, referring to a fashionable stretch from Williamsburg to Brooklyn.

Part of their plan is to give artist Reggie Watts (who plays himself) a pair of their glasses, opening up their platform to new possibilities as Watts experiments with technology. David gets a pair himself, a welcome distraction from all the stress in his life. Her relationship with yoga instructor Juliette (Nora Zehetner) is on the rocks, complicated by her friendship with dilettante photographer Wim (Dan Gill). Wim has his own girlfriend, Sophie (Alexia Rasmussen), but is happy to use his job to sleep with as many models as possible. David is jealous of Dan’s hedonistic life, but he’s even more greedy of the person David ignores, Sophie.

Dan spends time with Wim and Sophie while Juliette is on a yoga retreat, and a drunken night of chemistry with Sophie deepens his obsession. Unwilling to address his issues with Juliette, David instead turns to his Augmenta glasses, using their interface to create a virtual version of Sophie. This Sophie acts exactly as he wants and tells him exactly what he wants to hear.

Augmenta creations, which appear in vibrant colors, are the only exception to black and white that Creative control is otherwise filmed. It’s a decision that makes Augmenta magical, like how the AR glasses were advertised in real life. Watching an ad for Microsoft’s HoloLens, Dickerson said The edge in 2015 that “I couldn’t believe it when I watched it, I was like, you gave it to me on a silver platter, Microsoft!”

Creative control serves as a pointed commentary on the perils of AR.Amazon Studios

The biggest challenge facing David’s agency is finding cool uses for the glasses. In real life, the HoloLens was the only pair of AR glasses that sold well, and they did in the decidedly uncool field of construction. But while Reggie Watts is designing elaborate art projects for his Augmentas, David uses them to relive his memories over and over again.

One of the film’s most effective sequences sees David talking to Reggie through his Augmentas. As Reggie explains his love for technology, David is increasingly bombarded with texts and emails from Juliette and her multitude of bosses. Barely paying attention, an overwhelmed David agrees to whatever Reggie plans, the full reveal of which becomes another of the film’s highlights.

With a score animated mainly by the classic sounds of Vivaldi, Creative control oscillates between David’s infernal spiral and Juliette’s yoga retreats. The yoga sessions she hosts with Gary (H. Jon Benjamin) and Govindas (Paul Manza) are every bit as ruthless as the ad agency’s ad shoots. Separated, the two parts of the couple struggle to control their baser urges.

They often fail, and there’s a lot of booze, pills, and sex in Creative control because of that. The film walks a careful line between criticism and celebration of its hedonism – the parties are pure 2010s hipster gold, but they often end in vomiting and misery. In his interview with The edge Dickerson refers to “aesthetic bohemians”, and that is what is on display here. David, Scott, Wim, and Remy dress in cool pretensions, but they’re all one shave off their mustaches from being like everyone else.

It’s not a movie about nice people. Amazon Studios

Anyone looking to avoid a film about insufferable people could easily stay away Creative control, but the film is more than that. He works on themes that will later be fully realized in the ecstasy of the Safdie brothers Uncut Gemsincluding a conversation about the pain it takes to create the technologies people take for granted.

But at the same time Creative controlThe characters of are empty shells, the film itself is seriously interested in their fate. Technology can create universes on its own, and it’s easier than ever to get locked into them. Creative control asks if people can withdraw once they’ve been sucked in.

Creative control is streaming on Amazon Prime.