Goodbye, DTE Energy Music Theatre. It was always Pine Knob for us.
313 Presents announced Friday morning that the DTE Energy Music Theater is returning to its roots with the venue’s original name and will now be known again as The Pine Knob Musical Theatre. The name was changed in 2001 after the announcement of a 20-year naming agreement with DTE Energy.
They also announced a new sponsorship partner – United Wholesale Mortgage (UWM) and Trinity Health.
Pine Knob Musical Theater 2022 the summer concert season will mark its 50th anniversary, as the iconic venue opened on June 25, 1972 with a matinee performance by David Cassidy. At the time of its opening, Pine Knob was the largest amphitheater in the United States, becoming one of the busiest and most successful outdoor venues in the country.
“We are beyond thrilled to welcome United Wholesale Mortgage and Trinity Health as proud partners of Pine Knob Music Theater,” said 313 Presents President Howard Handler. “These two leading Michigan-based organizations share our passion for providing unparalleled service and understood the importance of the Pine Knob brand resonating in our community and they seized the opportunity to help bring it back to life. a new and exciting way. This is just the beginning as we look to our 50th anniversary and beyond to engage and bring the best in live entertainment and activation to our guests.
What was your first show at Pine Knob? Let us know in the comment section below!
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