Fascinating music

The “TikTokification” of music and marketing

We all know that. We have all come to love it. And it even changed our way of seeing/doing things. TikTok is trending and has been for two years now; this is where we get our quick fix for distraction and entertainment. Now many artists are using the platform to help their music “explode” and gain popularity, but How? ‘Or’ What they do, that’s what makes it so interesting.

First, there was a shift in book advertising for a while: content creators were summarizing the book as an actual storyline (like story time) and engaging the audience in the story. By doing this, they would catch the attention of those who like to listen to stories and encourage them to read the book to find out how the story unfolds.

Then there was the image pasting phase in BookTok, where they would add a line from the book to the start of the video and follow it with a bunch of images. This method worked for many avid readers who preferred to read a certain type of book. After it became popular, the marketing was changed for almost everything.

Musical artists have adopted a similar method. They use their beat in the background of a message, show themselves singing their own song, show the process of creating their music, or show a family member’s reaction to the song.

Simply teasing a snippet of the music has intrigued many viewers to lean into the song, maybe even like it, giving the new artist recognition he might not have gotten before TikTok. .

We’ve seen the impact of TikTok on the music industry – once a song gets used and starts trending, it skyrockets almost everywhere. This is why it is so important for artists to make their songs a hit on the platform. Songs are remixed, stripped and layered on different types of videos including dance videos, vlogs and stories and this increases the visibility of the video.

Now it’s not just about properly promoting the music on TikTok, but also creating a suitable song for the platform, which means they make the music, danceable, catchy and cause the exact emotion of the creators you want to use the sound.

Much of the logistics have been analyzed and Insider article, where they break down how companies think about how things change. The senior vice president of marketing at Legacy Recordings (a division of Sony Music) Andy McGrath told Insider, “Our entire music catalog is tracked efficiently on a daily basis. We are constantly monitoring the actions, reactions and trends happening on TikTok.”

This applies not only to new music, but also to older songs, for example, MacFleetwood1977’s single “Dreams,” a song that saw a major resurgence in popularity after being used in trending videos on TikTok. After his music trended on TikTok during the Harry Potter era, the artist Ricky Montgomery created his account and started reacting to the playlists in which his music appeared. This allowed him to connect more with his audience and more people would interact with his music so that he would notice their playlists.

It’s not that TikTok did a bad thing — it’s actually a really neat way to spark public interest when it comes to certain things. As people’s lives continue to adapt and change, why should industries continue to do the same thing that won’t work anymore?

I’ve discovered so many new songs and books through TikTok, and I know I never would have come across them on my own, so I’m grateful. It has lasting effects and I hope it will continue to do so.